Our Social Purpose
We want to be an honorable company that delivers comfort to those in need and creates inspiration and opportunity for those who want to improve their lives.
Every day we strive to create world-class experiences that promote quality moments of togetherness and inspiration. We believe that it is the power of these moments that can make a difference. Based on who we are, our mission and our vision we can inspire and create life altering moments that matter to help build emotional resilience in the distressed populations of the Greater Sacramento area.
Through campaigns and communications
Our efforts to alter attitudes and behavior have benefited greatly from communications and media activities. Utilizing various platforms and messaging to speak to various audiences, we used behavior change modeling to effectively analyze and persuade our audiences.
We accomplish this by:
Running social media marketing initiatives aimed at receptive audiences for mental health.
Concentrating on encouraging our ambivalent audience to participate actively in our social movement through our #healingblackminds channels.
Collaborating with the media to increase coverage of mental health issues and combat stigmatizing reporting.